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Magna Mazda - part of Horizon Magna Motor Group - are excited to share our 40^th birthday with you, a milestone and celebration to be proud of. After opening our first dealership in Canford Cliffs, Poole in 1983, we then raced through the ‘80’s, ‘90’s and ‘noughties’, accelerating from strength to strength and establishing loyal and devoted customers. Recent years however, brought rough roads and steep hills to climb. With recessions, a pandemic and a cost-of-living crisis to name a few, the automotive industry as a whole had to shift gear. Nevertheless, our group has remained strong. Just like the cars themselves, we are designed and built for years of total reliability. With now 5 dealerships spanning Dorset, Hampshire and Wiltshire, we are the home for New and Used Mazda vehicles on the South Coast. But what is it that helps us to stand out from the crowd?

We cannot argue that our efforts to provide customers with the highest quality vehicles has been our ultimate goal. After all, with over 100 years of engineering passion, Mazda have a long and proud history of automotive excellence – delivering impressive performance, as well as ground-breaking technology. However, it is not just our sales record that keeps us in the fast lane. Year on year, customer after customer, we receive celebrated testimonials and rave reviews. With 99% of our customers recommending us to others, it is no wonder that our customers keep coming back to us. Whether for New or Used vehicles, MOTs, services or parts, we are the home for all your vehicle needs on the South Coast. Our passionate sales team, combined with the skills of our specialist Mazda trained technicians, ensure that a seamless service is provided to all our customers in every aspect of their Mazda experience.

You, the customer, is at the heart of everything Mazda do. From Japanese inspired design with precise attention to detail, to using the highest quality materials for your ultimate satisfaction. As soon as you step inside a Mazda, you immediately feel the meticulous effort which has been transferred into every detailing of the vehicle itself. Here at Magna Mazda, you can expect the same exceptional service. Our attitude is simple: the quality of our aftersales and servicing should match the quality of our cars – outstanding. Barney Steele, Business Manager and one of our longest standing employees, tells us why he is proud to be part of such a successful group.

“I joined Magna Mazda in 1993, and am excited to be celebrating our 40^th birthday celebrations this year. Mazda has always set itself apart because of the build quality of the cars – having had the honour of visiting Japan and the factory, I can confirm the methods used in production still involve human beings, meaning ‘Crafted in Japan’ really is true. Working alongside my Magna Mazda colleagues is a pleasure, because we work completely as a team, without any barriers, and everyone strives to give our customers 100% satisfaction at every opportunity.”

It is true that our staff really are the reason for our continued success. Alongside the day-to-day tasks of a busy motor dealership, in between the launches of new vehicles and keeping up-to-date with the ever-adapting automotive industry, we have always wanted to go above and beyond. Over the 40 years we have taken part in charity events, sponsored local sports clubs, held numerous dealership events and customer experiences.

Our impact and passion for our local community does not stop here. We are looking forward to another 40 years ahead! It is an exciting time at present - the industry is evolving with the rise of electric and hybrid vehicles, and we are determined to keep up the pace, continuing to drive our way to success. Thank you to each and every one of our staff members and customers who have made Magna Mazda who we are today. We look forward to welcoming new faces in the future, establishing new client relationships, as well as continuing to serve and build on the long-standing relationships with our established and loyal customers too.

In 2023, our range encompasses a number of petrol and diesel models, as well as plug-in and self-charging hybrids, and an all-electric MX-30 REV; we have hatchbacks, saloons, SUVs and compact crossovers, to suit all individualities. We are confident that when you step into a Magna Mazda dealership, you will not be disappointed. Visit us today at Christchurch, Dorchester, Poole, Salisbury and Southampton and drive forward with Magna Mazda.