New Subaru Range

Get behind the wheel of any Subaru and you will experience the best in safety, capability and reliability.

Simpsons Cars is one of the longest established Subaru dealers in the Uk and are the top selling Subaru retailer in the country in 2021, 2022 and 2023. Our sales team, Steve Fairclough and Marc Paterson, have over 50 years combined experience in the motor trade and endeavour to offer a fantastic level of customer service, value for money and a smooth, enjoyable buying experience. Our business traces its roots back to 1948 and we have been leading Subaru retailers since 1996. We are located in the medieval market town of Highworth on the edge of the picturesque Cotswolds and within 15 minutes reach of the M4 (J15). We are open 6 days a week with plentiful free customer parking.

Below you can browse the range of new Subaru models, we have an excellent selection of stock available now and in pipeline order and with a suite of leading offers making your new vehicle upgrade great value for money. 

If you would like to arrange a test drive, we have demonstrators of all models and we even can come to you. Please call 01793 767000 and speak to Steve or Marc.

Find out how a Subaru is BETTER where it MATTERS

Discover the New Subaru Range at Simpsons Cars

Welcome to the home of new Subaru models at Simpsons Cars. Since you are already exploring our range, this is the perfect time to find the Subaru that fits your lifestyle. Our family run dealership has been trusted since 1948 and we remain one of the longest established Subaru retailers in the United Kingdom. As the top selling Subaru retailer in 2021, 2022 and 2023, our commitment to quality, customer care and genuine value is well recognised.

Every new Subaru is designed for confidence in real world driving. Subaru engineering is known for capability, reliability and class leading safety. When you visit us in Highworth near the Cotswolds you will find an expert sales team with more than fifty years of combined motor industry experience. Steve and Marc are always on hand to guide you through features, finance options and the best offers available right now. If you prefer, we can also bring a demonstrator to your location for a convenient test drive.

Explore Our Current Subaru Models

Browse the full selection of new Subaru vehicles available at Simpsons Cars. We hold an excellent range of stock ready now and more arriving through ongoing pipeline orders. This gives you great choice and ensures you can secure your preferred model without delay.

Subaru Outback

The Subaru Outback is built for adventure and ready for drivers who want comfort, strength and a genuine go anywhere spirit. It offers Subaru safety technology, all wheel drive confidence and a refined interior for long journeys. The Outback is one of the most popular models for families who want practicality with premium features.

All Electric Subaru Solterra

The Subaru Solterra is fully electric and created for drivers who want modern capability with zero tailpipe emissions. It delivers confidence on every road thanks to permanent all wheel drive, strong battery performance and class leading stability. The Solterra is ideal for both daily travel and weekend exploring and represents the future of Subaru innovation.

Subaru Crosstrek e Boxer

The Crosstrek e Boxer blends hybrid efficiency with rugged design. It is adventure ready at any time and performs with assurance on town roads and country lanes. The ride height, comfort focused interior and confident grip make the Crosstrek a strong choice for drivers who want a versatile compact SUV.

The All New Subaru Forester

The latest Subaru Forester is now available in the United Kingdom and continues the tradition of reliability and strength. With e Boxer power, spacious design and advanced safety systems it is created for families who want confidence in all conditions. Three trim levels give you choice and flexibility.

Visit Simpsons Cars for Your New Subaru

We are open six days a week with free customer parking. Our team is ready to help you compare models, explore offers and enjoy a smooth buying experience. To arrange a test drive, call 01793 767000 and speak to Steve or Marc. Your new Subaru awaits and we are here to make the process simple and enjoyable.

We Are Awards Winners!

Simpsons Subaru Aftersales Retailer of the Year 2023 Simpsons Subaru Retailer of the Year Region 2 2023

Customer Feedback

Would definitely buy another car from Simpsons Subaru at Oxford James was very helpful and rang me the next day just to make sure everything was alright Five star thanks paul Mccartney

Paul Mccartney

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I initially contacted Simpsons Subaru to see if I could arrange a test drive of a BRX. Telephone manner and initial greeting at Simpsons were very professional. All neccessary arrangements had been made and I promptly undertook a test drive. I was impressed by the car and the knowledge of the sales manager who accompanied me. We subsequently agreed a deal and I found it to be among my best vehicle purch...

Andrew Bottomley

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A great company to deal with - very professional and pleasant to deal with.5

Barbara McHugh

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Brilliant communication and service. It's been do easy to get my purchase sorted and delivered. Exceptional professionalism and customer service from the company. Look forward to dealing with them in the future.

Michael Rose

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Brought a Subaru Outback from Simpsons. Love the car and the service is excellent.

Bruce Whiting

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Friendly dealership, good service, accomodating and always try to help

Phil Hall

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Get In Touch

Swindon:
01793 767000