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Welcome to Simpsons Cars, one of the longest established leading Subaru dealers in the UK.

Simpsons have been awarded Platinum Dealer status by Subaru UK for consistently high achievement and the business traces its roots back to 1948, when established by Roger Simpson in the nearby National Trust village of Coleshill, Oxfordshire for the servicing and repair of tractors and agricultural machinery to becoming one of the most trusted Subaru dealers in the UK, representing the fantastic Subaru brand since 1997.

We have customers that travel to us from all over the UK and our dealership is conveniently located in the medieval market town of Highworth on the edge of the picturesque Cotswolds, close to Swindon and with easy access to the M4.

Our new Subaru offers remain among the very best in the UK and we carry the largest national stock of new Subaru cars along with a huge choice of approved used and ex demonstrator Subaru models, plus an extensive range of multi brand pre owned vehicles, you are sure to find the car to suit your requirements and budget. 

Our Service and M.O.T Centre specialises in Subaru, GWM ORA and Mitsubishi vehicles but in recent years has expanded to accommodate all makes and models of cars, including vans, pick ups and even classic cars, all works completed by a dedicated team of factory trained professionals and specialist diagnostic equipment. We offer courtesy cars for your convenience and the backing of a huge stock of parts, tyres and accessories to keep your car in first class condition at a very reasonable price.

We value our reputation and our committed aim is always to provide our customers with unrivalled service both before and after sale. We encourage and welcome feedback and are constantly striving to excel.

We look forward to welcoming you to Simpsons cars. The award winning car dealership with a difference. 

Peter Jenkins - Managing Director

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We Are Awards Winners!

Simpsons Subaru Aftersales Retailer of the Year 2023 Simpsons Subaru Retailer of the Year Region 2 2023

Customer Feedback

Would definitely buy another car from Simpsons Subaru at Oxford James was very helpful and rang me the next day just to make sure everything was alright Five star thanks paul Mccartney

Paul Mccartney

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I initially contacted Simpsons Subaru to see if I could arrange a test drive of a BRX. Telephone manner and initial greeting at Simpsons were very professional. All neccessary arrangements had been made and I promptly undertook a test drive. I was impressed by the car and the knowledge of the sales manager who accompanied me. We subsequently agreed a deal and I found it to be among my best vehicle purch...

Andrew Bottomley

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A great company to deal with - very professional and pleasant to deal with.5

Barbara McHugh

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Brilliant communication and service. It's been do easy to get my purchase sorted and delivered. Exceptional professionalism and customer service from the company. Look forward to dealing with them in the future.

Michael Rose

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Brought a Subaru Outback from Simpsons. Love the car and the service is excellent.

Bruce Whiting

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Friendly dealership, good service, accomodating and always try to help

Phil Hall

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Get In Touch

Swindon:
01793 767000